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What Is Copy Writing & What Does Copy Writing Exactly Mean…?
Posted by | Posted in CCPRO, Copy Writing | Posted on 09-10-2009
I get this question a lot from people who are new to the direct sales and marketing industry. By the way it is a great question.
Copy writing has nothing to do with how is sounds, it has nothing to do with copying although my origional sponsor told me it did and I bought it back then, haha.
Simply, it means The Ability To Write Words That Cause People To Buy. It is very powerful!
It is also commonly referred to as Sales Copy or Ad Copy.
Whenever you are reading anything that is persuading you to buy, that is copy writing.
Top copy writers can charge uprights of thousands of dollars a day for the right job. Without sales conversions no profit is made. Thus to any business using text as a way of selling copy writing and for that matter copy writers make all the difference in the world.
Here is a quick example for you.
When Pro first launched we hired a professional copy writer, he charged $10,000 to write the the sales page that sells our applications. Chances are you have already read our current application page and you understand what I mean.
The page did convert but not as highly as we had anticipated. Then one of our top earners who also is a top well known copy writer re-wrote the page and our conversions went up by 30%. That’s huge!
Normally if you get a two-five percent increase that is amazing. 30% just killed it. Although our in house copy writer had incredible skills he also knew our business best, know one knows your business like you.
When copy writing it is very important to be split-testing. If unfamiliar with the term, split testing means running two sets of: ads, landing pages, headlines etc… to find out the one with the highest conversion. Then best performing copy becomes the primary or main copy and is split tested with a different variation. It is a never ending process as trends are always changing.
Without split testing copy, you could potentially be leaving a lot of money on the table.
Some copy writing tips to writing effective copy are:
- Put yourself in the readers shoes.
- Understand the pain they are going through to search for what you have for sale.
- Use words that have emotional triggers relating to that pain.
- Provide a strong call to action that offers a solution to their pain.
There are several top copy writing courses and if your interested shoot me a message. However, to get you started here are two books I recommend you pick-up in order to succeed as a sales/ad copy writer.
The Ad Week Copy Writing Handbook – Joe Sugarman
Hypnotic Writing – Joe Vitale
Cheers,
Kirk
