Kirk's Direct Sales & Marketing ReviewEducating & Empowering Entrepreneurs In Free Enterprise, Network Marketing & Direct Sales Since 2008.

I am writing this one close to 1:00 AM local Sydney time. While listening to a some techniques used to market an informational product online I was struck with this thought.

- Your business needs to be duplicatable.

- People will not buy into your business unless they perceive you as a person of value that can help solve there problems.

- You do not want to work with everybody. A lot of people that are approaching and will approach you have problems this industry cannot solve. 

Lets dig deeper. People are lazy and time constrained for the most part . They want the financial independence and free time before they begin. This is why you need a system that can be duplicated. Remember people are like herding cats not sheep. This is why people fail not systems. Thus a bullet proof system is required to give your team members their best chance of success. 

Leadership, it almost sounds cliche these days but it’s true and it will never disappear. We as humans want to follow someone who has what we want. Until that outcome is achieved we will continue to follow until we feel able to lead ourselves in our chosen direction.

In becoming a leader in a replicatable system you are going to be approached by many people wanting to join your business. But for some of the reasons mentioned this new power will come great responsibility. It is easy to be led but to Lead others and turn them into leaders is a skill and mindset in it’s own. As mentioned, people are lazy, many followers are not doers but complainers and it is not your responsibility to fed people. You need to show them how to find food so that they can learn to feed themselves i.e find where the traffic is, attract traffic that are successful individuals, connect with them and provided they are someone looking to make a change and ready to commit to a decision you will sponsor distributors into your business. 

With those guidelines in place you stand to build a stronger team that is in it for the long haul and not the overnight success garbage mentality that is present for so many. It can be disheartening for a new network marketer to lose a team member. This is inevitable as on planet earth their is the 80/20 rule but focus on those leaders and they will emerge. 

Kirk