Kirk's Sales Marketing & Finance ReviewSharing Information Since 2008

Hi Readers,

While driving my girlfriend home last night we were talking about the difference in successful direct sales people and what separates them from the pack. After careful study of students it has become clear why some people achieve success and others do not. There is about three aspects to attaining success in direct sales. Most people that start do one exceptionally well, some do two things pretty good, but those that succeed do 3 things extraordinarily well.

The First Step is to spend the money required to start and open your business, just like any business on the planet the direct sales business model in no different.

The Second Step is to spend time to catch up on your learning curve by showing up to the training.  Just like figuring out the systems in any franchise type business model.

The Third Step is to take action and implement what you have learned or are learning by way of marketing. Further just as any business needs to do in order to drive customers to there door step.

The third step is by far the hardest and can require money to be spent on your marketing related activities. It also takes a skill that some people do not like to use. Instead of taking action by deciding that you have found what you’re looking for and forking over the money to open your doors. Further instead of sitting back and watching what you need to do to drive customers, this step required you to go out and actually do it. You see for some reason on planet earth people would far more often spend the time and money to watch how to make things work than actually spend the time and money to act on there knowledge. It is really strange, but it is the truth. I have spoken to many individually that posses the characteristics of top earners in several fields all have which agree on that fact.

We believe it has to do with the fact that many people have an entitlement mentality or are just lazy. Lazy being that they are unwilling to do the work because they just don’t feel like it and entitlement meaning that since they spent the capital and watched the training that now things should just fall into place as  they deserve to be profiting.

Keep this in mind when you are building your team and some of the people you recruit don’t amount to anything, yet they may even still come complaining to you. The numbers don’t lie, go over their stats. No leads or traffic is a pure indication that no work has taken place.

Hello,

Wanted to inform you if you have not heard about our world tour. If you are uncertain about our company, products and how you can profit from this business model now is your chance to meet us in person and see for yourself.

Dates:

Norway, February 20

Australia, February 27

Canada, March 1-4

For the exact location and specific time shoot me a message.

Kirk

Sales and marketing are of course the two most important necessities of any business. The internet has done a lot to lower costs and provide automated systems that can be accessed from remote locations that when set-up correctly are high converting sales and marketing funnels.

There really is no substitute for the power of an offline sales process that involves eye contact and a handshake. However, the internet is what gives you access to the numbers in so many different countries.

Once the systems are set-up and in place they never even take a day off including Christmas to illustrate the point. These are your marketing systems “ads, videos, articles, press releases and banners” that are designed to leverage high traffic keyword search terms and that provide value by answering the viewers inquiry. This traffic gets driven to your website which is your store. It provides the customer with information about your: product, service or business opportunity.

Before a sale is complete there are usually several pages one has to go through to fully receive all the details about the purchase. Most successful internet marketers, marketing a business opportunity use lead capture forms and require a paid application before one is able to view the complete business model. This is a deterrent that aims to weed out the thousands of people that just want to browse and not buy.

This process offline while still effective requires a lot more time talking and dealing with deadbeats. However the real beauty of the internet and online marketing comes with the improved addition of offline marketing. Where material is still designed to drive face to face traffic to your site that does all the: telling, selling, sifting and sorting. A great promotional resource for this is a DVD giving a brief overview of your business model. 

Remember whether you generate leads online or off it is important to follow-up, whether by email or a phone call especially if you feel you have a serious candidate on the fence.

When you’re looking for a business, make sure you have a unique product line that pays a high commissions and a system in place that will train and educate your team members. Further, utilizing the net where you can make money while you’re doing other things, including sleeping.

Kirk

Good evening,

I love to travel and Miami is one of the most exciting US cities I get to visit, dinners out after 11:00PM on the patio in January, just awesome.

I am down here helping my mom and keeping her company while she runs her booth at the Original Miami Beach Antique Show.  http://www.originalmiamibeachantiqueshow.com/

She has been doing this show every year since I was in grade school believe it or not and for about the last decade on and off I have been able to assist.  Setting up and standing all day talking antiques and jewelery has never been my passion but I do respect her amazing 30 year old plus business.

I am not sure about you and your mother, but when my mom and I get together it seems like all we do is talk business. Sales, finance, investments, money, the importance of owning your own business, what it takes and anything along those lines. I’d have to say I probably learn more from my mom in day to day conversation than from 90% of all my friends and business contacts. It’s great to be able to speak to someone so passionate about the economy and the driving forces. Thus I feel lucky as it is such an important conversation most families don’t talk about, some even despise.

One thing that came up to do with being an entrepreneur when we were speaking today was peer support. I know in my business I had to overcome all sorts of negativity and naysayers when I was getting started and the funds were only going out. Turns out my parents have had little to no support from their friends when it came to buying products. Mom even said most of their friends think they are crazy.

You see this I believe is the single most difficult hurdle for any entrepreneur to overcome, causing so many to quit. My long term bloggers have heard me harp on this before and since I briefly touched on it in my last post I thought it would be best to elaborate. We all so desperately want peer and family support when starting off. The idea of finding customers that we have never met before sounds exciting but worrisome.

The truth is the world is massive and your market is huge even if it is a niche. Tons of people out there are looking for your products and services you just need to make yourself known. With the right: determination, motivation, dedication and desire combine with practical business sense you will attract those interested.

Oftentimes your friends and family who’s opinion we value so highly don’t have our mindset and wish they did, many times they can be even jealous and not want us to get ahead of them. Sad but true and listening to their B.S will only keep you back.

Dig deep believe in yourself and kick butt!

One of my great mentors wrote me when I gained a new leadership level in the company and said “Now you got it, peddle to the metal and don’t look back.” Truth be told that is what it takes!!! Never easy, but very rewarding.

Stay accountable to your goals, dreams and beliefs.

BTW – after almost two years in the same business without any considerations to change industries or companies it is funny to see how there chatter has changed. Now appose to them saying how I can’t make it, they say how they couldn’t make it. Excuse can kill anybody, don’t let them destroy you!

Kirk

Hello Bloggers,

Nothing to deep today, just a quick hello.

After bringing in the New Year at Blue Mountain freezing cold with tons of powder to make for excellent ski conditions I think we managed to take some of the cool weather south.

Currently in Cancun Mexico and the last two days have been cool.

It is amazing how they have rebuilt the beach down here and looking forward to get back out on it tomorrow.

Mexican’s are great entertainers and supper funny people.

On a side note, as I told my team the other day. There is no I in team, but there is an M and an E. This is your business, don’t let anybody bring you and your drive down. Some of our best friends and closest relatives that we want ever so much to value our decisions can have the biggest negative impact on your life. Stay strong!

Ho Ho Ho,

Merry Christmas!

It’s one of the best times of year for the Christan Religion. I am by know means the most religious person but one thing is for sure I love wishing others a Very Merry Christmas. I know the world has become multi cultural and the importance of Christmas can feel like it’s impact has diminished. However in the western world it is a public holiday which I feel gives reason to celebrate regardless of race or religion.

If you get to give and receive gifts, enjoy. If you get to spend time with your family and friends, I wish you well. If you have to work, enjoy the double pay. What-ever it is you’ll be doing for the next few days I wish you a very Merry Christmas.

I have some exciting things planned for this blog after the holidays.

Stay tuned and enjoy the holiday cheer!

Kirk