Kirk's Sales Marketing & Finance ReviewSharing Information Since 2008

Where is the best place to advertise? What is the best way to market your products or services? With the global crisis, does ones marketing strategy change? Let’s answer all these questions.

Marketing via the newspapers is basically paying the newspaper to print your ad. Costs vary depending on which page you post your ad, how big the ad is and how many days or on which days you post it. A Saturday and Sunday ad will cost more because more people buy newspapers on those days. A full page ad will be a lot more than an ad that’s 1/16th of the page, and an ad on the first page will also be lots more than one on the last page. So depending on those things, you can get anywhere from 1 to 1 million people looking at your ad. Further, newspapers only reach a small area compared to the Internet. Also regarding home business no one will believe you are making big bucks unless you take out a big full page color ad.

Now pay per click is an advertising/marketing processes where your ad pops up on different websites and search engines depending on keywords that you bid on. The amount you pay depends on how many times your ad is clicked and how much you bid per click.

The pros and cons. People still read newspapers, but it’s not as wide spread as the Internet is. Pay Per Click seems like the perfect spend only for what you’re getting in return, but if you don’t know how to play the pay per click game, then you could be burning your money. The thing is bidding on the keywords. There are many techniques people use and those who know how to play the game; they get their ads to show on the top positions in paid search results. Also, when many people want to bid on a keyword, the bid cost goes up. Thus you need to be resourceful to bid on profitable keywords.

So what’s the better choice? Well, you have to think about what you’re selling. If your building your brand then print media does well but if you’re an international internet marketer then nothing beats PPC.

Because I understand the frustrations of coming into the internet marketing world brand new without a clue and up against the heavy hitters, I give my team member here at CCPRO my Google Adwords PPC campaigns so they can get their business off the ground and running in no time. These campaigns cost thousands in outsourcing and market testing. It is something I wish I could have benefited from a year ago and glad to be able to pass on at this stage.

If you have not left your details you will need to do so and complete the application process, yes it cost $50 and is refundable if this is not for you. If your serious about making five and six figures a month then all see your application come through shortly.

www.KirkPaterson.com

Dedicated To Your Success,

Kirk Paterson

Social Media Marketing comes in many different forms and platforms. You have the more serious business related sites like LinkedIn and Ecademy, or the friendlier places such as Facebook, MySpace, Twitter and YouTube. You set up your profile, and attract friends. How you monetize your friends is a different story. Simply because it is the same reason why offline, old school network marketing is such a struggle. Your friends be it real actual friends or complete strangers don’t want to be pitched to. Why because people like to buy but not be sold. There is a very different psychology in the two mindsets.

The thing most people do not realize about social media is that it is a real process to be successful. Providing useful content which gives great value is what people are looking for online from these social web 2.0 platforms. A good idea is to create a blog and send everybody from all your social networks to your blog. From your blog you can direct people over to your landing page with a lead capture box as by this point people are ready to see what business you have to offer. This is specifically how I teach my team members at CCPRO my primary business to run theirs and I suggest you acquire the same practice if you are to be successful with social media. Remember that not always will you see sales from your direct friends but with the right approach they will refer you to their friends which will allow you an easier in.

Pay Per Click on the other hand is an internet marketing method used on search engines like: Google, Yahoo and MSN, as well as across the content networks through these search engines but on partnering websites other like blogs. The benefits to pay per click is that when someone clicks on an ad, they are more inclined to be in a buying mind frame than a social setting where they are just wanting to browse pictures and find friends.

Websites that use PPC have a system where when the keyword query matches an advertisers list of keywords, the advertisements otherwise known as sponsored links or sponsored ads will appear on the page results. That’s why there is always some ads related to what you’re looking for lurking around the corner.

So which works better? There is no comparison that PPC can drive more laser targeted traffic to your website but PPC costs money where social media costs time. Thus depending on your available resources you would have to identify what you see as a better fit. Ideally you would like to be able to do both and or work your budget up to being able to play ball in the PPC arena.

If you are ready to fill out your application here is the link.
www.KirkPaterson.com

Dedicated To Your Success,

Kirk Paterson

The United States of America, the land of Dreams for a lot of people, including business men and women. People from all over the world go to the States to become actors and actresses, musicians and rappers, chefs and sports icons. But it’s not just American Idol they want to be a part of;  it’s the American Company that they want to own.
The interesting thing about American companies from a network marketer’s perspective when living abroad and being a foreigner is the currency exchange to start with. Being Canadian and living in Australia where both currencies are undervalued to the Greenback makes for increased commissions. I always thought how cool it would be to be a professional athlete in the NHL, NBA or NBL and play for Toronto, the city I grew up in. Why?  Because you get paid in USD and benefit from the increase in  currency exchange. While being a network marketer for CCPro and living in Australia and running my business through Canada, I have figured out how to create this reality. When I sponsor distributors in these countries they too seem to really dig the concept.
I must admit that it is straight forward to run your business living in America where everything is traded in your domestic currency. Moreover, form the UK’s point of view the product buy in is less expensive, so really their should not be a matter  of location holding you back from any business opportunity. If there is one present in your head realize it doesn’t not go past there, as there are lots of distributors worldwide for most business opportunities. Here at CCPRO we have members in over 13 countries and counting. One of the amazing stories I came across recently was a US soldier running his CCPRO business from the sands of his army base in Afghanistan.
However as comfortable with the long distance as I am now, I was not always this way. In fact shortly after I joined I was nervous if CCPRO could work from Sydney Australia. Within two weeks I bumped into two guys at the Franchise expo that rented a 10K weekend booth to market the business. They agreed that 10K would have been better spent on Google PPC but it was then that I had received the social proof I needed to make it work and I am glad I have not looked back.
If you are ready to take the next step to success, head on over to my website and fill out the form at www.KirkPaterson.com

Dedicated To Your Success,

Kirk Paterson

When we were kids we all had dreams of being a Firefighter, Doctor, Lawyer, Pro Athlete or Star to name a few. Then we get to high school and dreams along with everything change. Change doesn’t stop there. We graduate from high school and for those of us who are lucky, we get into great colleges and graduate and become professionals. Some are not as fortunate and get stuck with whatever work we can find. Never the less, a job is a job. It pays for the bills, you have a home, you live within your limits and then one day we all, college graduates or not, well off or not, filthy rich or not so much, get married and have kids and eventually retire from our jobs with a nice pension plans that keeps you and your loved one happy. Or so we thought it would end up that way.Welcome to 2009 where hardly anyone can keep up with mortgage payments, many people have lost their homes and their jobs and their investment nest egg has been slashed. We are not the only ones. This is the way things are going all over the world and it sure isn’t pretty. Problems used to be things we could deal with and move on from. To date know one has moved on from the crisis almost every nation faces.

We thought hiding our money in the banks were safe bets. Some of these banks have closed down. We thought buying stock could bring us the extra cash we needed one day and those have lost value. Even selling your homes which was supposed to be the final exit plan is the dream that we have woken up from and it’s like believing in Santa Clause (don’t tell your kids). So what is going to save us from all this? If you can’t get a j.o.b (just over broke), what is left? Well, you can start a business.

Traditional Brick and Mortar business no, Online Home Business, yes! The benefits of an Online Home Based Businesses are the single reason the industry is booming. No rent, no utility bills, no staff, no employee benefits and no traveling to and back from your 2 hour away work place. No fines, no dressing up, no boss, no schedule. It’s you, your computer and the internet.

The list of the kinds of businesses you can do online is endless so it can fit your lifestyle, your knowledge and be what you want it to be. All you need is the proper research and the will. Sure people fail all the time, but it’s because they either don’t try hard enough, they expect to earn millions over night or they just don’t do the proper research. Like people say, you can find anything on the internet. So if you’re joining a company then read up on them. If you’re doing it on your own ask advice. Read and read till you’re sure. And don’t expect that just because it’s a Online Home Business it’s as easy as throwing a ball. You need to work hard on it as it is all yours and its boom is all up to you.

If you are ready to take the next step to success, head on over to my website and fill out the form at www.KirkPaterson.com

Dedicated To Your Success,

Kirk Paterson

So, how does your day normally go? Get up early in the morning, have breakfast, get the kids ready for school, feed the dog, get ready for work, drop kids at school, go to work, work, work some more, work more than you’re being paid to work, pick the kids up from school, have dinner with the family, go to bed. For some of you it may be an evening job, for singles dating a significant other, some people may be into cats or birds rather than dogs. Whatever the difference may be, many have something in common. Being tired and working too much and having hardly enough time for your family or friends let alone host meetings in your house prospecting friends and family and cold calling people who really do not want to hear from you.

This life style never interested me and I’m sure it doesn’t interest you. We have all thought of having our own business. I mean running a traditional brick and mortar business which could be great, but costly and difficult with little financing options available. But then we have Online Home Based Businesses which can make a big difference!

The thing with Online Home Based Businesses is that they have tons of benefits you can’t get from an actual business like: no rent, no utilities except a little addition to what you’re already paying at home which now becomes a business expense. Low investment capital that you would not seeing you have to mortgage your home, no staff, no employee benefits, no sick leaves and no traveling. Also, best of all, no boss! No partner in many cases! No landlord! No permits or fines for little things like parking illegally around town while running errands.

The key to doing well in an Online Home Based Businesses is having the will and to kick butt in your Online Network Marketing.

Unlike traditional network marketing where you need to write lists of friends, family and people that live in your neighborhood and so on, on the web, you have access to a number of entrepreneurs worldwide. It’s not that traditional network marketing doesn’t work, but even the Girl scouts have gone online with their cookies! That says something.

If you are ready to take the next step to success, head on over to my website and fill out the form at www.KirkPaterson.com

Dedicated To Your Success,

Kirk Paterson

Social Media, Networking, Blogging and Uploading Videos, what won’t people do today to get more clients? Even the President of the United States of America is on these sites and they are doing him a lot of good! But what really works? What’s doing better than others? Lets go over some of the sites.

Facebook and Myspace. In the beginning they seemed to be more of the friendly young crowd sites you use to meet someone and make friend with. But now it’s become a great place to meet like-minded people and that can be for business or pleasure. The only thing about these kinds of sites is that they were not made for the purpose of social networking in from a business point of view. Facebook for example has about 1% of the world’s population on it but you and I can’t see that since a members list is not available. So you only get to add people to know by name or who are friends of friends.

With blogging sites, you need the time to put up posts on a regular basis. In twitter, it’s great for sort of getting a fan base for your self and for meeting other people like yourself doing what you’re trying to do. There are many different Blog sites so depending on where you’re from and what you do it’s best you pick a site that can benefit you the most, or join many sites and keep them running as long as they are working out for you.

Video Posting is another great social media gig that, yes, President Obama does so well. No need to say you have to be able to act or project in the video! If you’re selling something you don’t want people think you’re a lunatic, so this gig is not meant for everyone. For those of you, who can do it, by all means get your face in you tube and get people watching you and listening to what you have to say. Reading something on someone’s blog is far different from watching a video of him or her whether it’s a good or a bad thing is up toy you.

Other sites such as Linkedin or Ecademy are also great sites but are more standard in other countries. So many sites are in, some are flying under the radar, but what matters to you would depend on what you do and what you sell. It’s not a bad idea to try out a few of your top picks and see, which grows for you more, and stick to it. But don’t expect a sudden rush of adds or views because on the web, half of the world is competing with you.

If you are ready to take the next step to success, head on over to my website and fill out the form at www.KirkPaterson.com

Dedicated To Your Success,

Kirk Paterson