In a recent conference call that took place with proven leaders in our company an important point was brought forward. Leads really need to be contacted! If you are unfamilar with the terms leads, they are potential customers which are team members in the direct sales affiliate marketing industry.
In the online marketing space leads are usually created when people enter their name and email on your website, thus raising their hand to find out more info about your business/products or service. Beacuse of the follow-up systems in place, the high volumn of leads generated and the belief/fact that many leads are not serious or qualified a lot of marketers have decided not to contact these people unless they move forward and purchase an application.
However, due to skepticism a lot of people “leads” are not willing to purchase anything online in your case an application unless they have spoken to a real person. It will really increase your conversion of leads to sales if you get on the phone and make the effort to connect with these individuals. To save yourself time you can hire an assistant to do this for you. Training them on the business and making them awhere of the types of question they will receive is not difficult but simply relieing on email autoressponder messages and the online automated system will cause you to lose out on building your business and being successful in this industry, as this industry is built on building solid relationships.
Short and simple message today spun from a recent facebook post.
For about the first time in history you heard The President talk about free enterprise and that the world has changed due to technology and that relining on old types of jobs like manufacturing is just not dependable any-longer.
I started perching the online business model three years ago and it’s still in it’s early stages. A lot of people are just slow to catch on and somehow blind to think the world is either not changing or will somehow change back.
Sure Obama used big examples as entrepreneurial ventures in his speech but as long as you find a business with a product of high value and demand you will be able to take care of your family, yourself and help benefit a lot of others!
Beats relying on a paycheck that just might not be there one day, or a pension that might not be either.
After an awesome December driving an insane amount of traffic to our antique and jewellery shop I feel confident that Google Adwords still works, lol! However as you might know, not so much for this industry!
Fortunately facebook and the Yahoo/MSN merger are proving to be good ways to drive traffic! As well CPA networks are growing in populairty especially viable to JVs due to the higher price point to test!
Quickly wanted to remind you about the importance of setting goals. Without a clear concise direction it is next to impossible to attain your desired outcome. In this business to meet your sales targets you need to have a good idea of you conversion rate and work backwards. Thus if your goal is $10K how many leads is that going to take and how many visitors will it take to get those leads etc…
Till next time like Red Green would say… Keep your stick on the ice!
Quick note as our family antique and estate jewellery business www.cynthiafindlay.com is in high season and I really want to make this year the biggest and best year for mom and her new website. Stay tuned for lots of great new tips and strategies as the online marketing and home based business industry keeps evolving!
This is a short video shot last month while at our live event in Las Vegas. The camera guy manages to hold his hand over the mic for the first 1:40. However, uncut it still turns out pretty neat and shows that it is not as easy as everyone thinks to film quick marketing related videos. Like everything else practice is required.
I just sent this off to my team and wanted to let you in on little secret that’s a sneaky strategy!
“Team,
In case you haven’t discovered yet two great words to add on to any industry company name or public figure when doing ppc, video, articles, posts etc… are Scam & Review.
i.e – Mike Dillard Scam?
or – Mike Dillard Review!
Is Away a Scam?
or
The dirty Amway Review!
People are skeptical by nature and drawn to pessimistic headlines or optimistic ones as they would rather not lose than gain.
Of course you’re content will end up persuading people in a optimistic fashion, but in order to get their attention and open your marketing material you need to be creative.
”
